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Bringing Passion to Every Project
My love for design started way back in Kindergarten, where my favorite station was the art table (I mean, the play house was pretty cool too, but..). Ever since then, I’ve been painting, drawing, shooting photos, crafting and designing! I enjoy sharing my passion for art and design, and would love to work with you to help share YOUR passion! I’m confident I can bring any brand or project to life, no matter the content.
Along with my BFA and graphic design concentration, I have experience working with many different people, companies on a multitude of design projects. Many times, even past co-workers will reach out for help with design projects for their new business ventures!
Working with Me
Maybe you have an existing look and feel for your brand and need help with a project to reinforce your messaging. Or perhaps you are looking to develop a visual identity. Either way, I have the experience and knowledge to help your project convey the right message! I love working in different design styles, whether you need something clean and minimal or big and bold.
I start my process learning more about your brand and business to ensure the visuals communicate the right message. Sometimes visual language can be confusing…I’ve learned words like “minimal” can mean something very different to different people, so I take the time up front to get on the same page verbally and visually. I know from experience that a bit more work up front reduces more work and frustration later!
We then discuss the project scope, I provide an estimate and timeline, and then I get to work! I communicate often and welcome feedback throughout the design process to make sure the designs meet the vision we worked hard to establish up front.
DESIGN OFFERINGS
Logos & Branding
Print Booklets & Catalogs
Infographics
Email & Landing Page Headers
Website Graphics & Mockups
Social Media & Web Banners
Tradeshow Displays
Vehicle Graphics
ADDITIONAL SKILLS
Photography
Illustration
Hand Lettering
Project Management
Pre-Press File Preparation
WordPress Basic HTML & CSS
Work Experience
Tennant Company | Senior Graphic Designer | October 2013-Present
- Led the creative direction and execution of global demand generation campaigns, product launch materials, and tradeshow booths.
- Implemented and supported continuous improvement of project management system. Researched proofing best practices, developed training materials and led department-wide training sessions.
- Reviewed and approved outsourced creative for brand consistency, assigned work to and mentored junior designer, and led global creative meetings.
- Integral part of Marketing Automation Tool launch. Attended best-practices seminars to develop design standards for email and landing page templates as well as campaign offers such as e-books, infographics and tip sheets.
- Evaluated existing brand guides, consolidated, updated, and developed additional standards into one cohesive manual.
- Supported launch of redesigned website with homepage and category headers, offer images, promotional banners, social media advertisements, sales/service enablement flyers and launch event support materials.
- Provided creative concepts and logo for the Employee Value Proposition theme. Executed designs/templates for both prospect and employee communications including guides, badges, social media recruiting ads, launch kits, etc.
Cat Auction Services | Graphic Designer | October 2011-October 2013
- Executed print and digital designs for marketing campaigns including advertising, flyers, brochures, catalogs, mailers, email blasts, web banners, digital displays, large format signage, billboards, vehicle wraps and post-auction surveys.
- Designed tradeshow and auction site graphics including marketing tent, banners, table drapes, table top signage, collateral and promotional items.
- Developed integrated sales materials for new business segments consistent with existing brand guidelines.
- Created presentation folders, brochures, flyers, PowerPoint presentations and USB cards for sales team. Managed design and assembly of binders.
- Prioritized and delegated design work among off-site designer, marketing team and vendors to complete projects on schedule and within budget.
- Created web pages and updated content using CMS, CSS and HTML.
- Monitored branding guidelines among video production team and sales departments.
Holiday Vacations | Graphic Designer | September 2006-October 2011
- Managed sales collateral, catalog, and newsletter design and completion among multiple departments.
- Researched and implemented Adobe Acrobat Professional electronic proofing. Designed instructional manuals and led training sessions for entire staff. Decreased proofing time from 5+ days to 2 days.
- Collaborated with web developer to create custom XML files for print and website. Created InDesign templates for newsletters, catalogs and brochures. Increased accuracy, streamlined print and web workflow.
Ashley Furniture | Graphic Designer | October 2004-August 2006
- Designed promotional sales materials for 20 retail stores across the United States including direct mail, newspaper advertising, posters, registration forms and boxes, billboards, gift cards and web banners.
- Coordinated with Creative Director to develop and design a comprehensive Corporate Identity Manual.
- Re-designed Grand Opening campaign materials including in-store point of purchase kits and newspaper circulars. Designed promotional sales materials for 20 retail stores across the United States including direct mail, newspaper advertising, posters, registration forms and boxes, billboards, gift cards and web banners.
Minuteman Press | Graphic Designer & Pre-Press Specialist | August 2003-October 2004
- Prepared electronic files for press: checked trap and color separations, printed to film or directly to plates.
- Assembled printed materials: trimmed, folded, bound.
- Customer service/communication skills: answered telephone, assisted walk-in customers with placing orders and digital printing needs, communicated with outside vendors