Broken Clock and Inbound Breweries

Shot Clock Beer Label Design

When our neighbors at First Draft called Inbound and Broken Clock to compete in their Final 4 beer showdown, they both proudly rose to the challenge. Following weeks of stiff competition and mildly raucous beer drinking, the two advanced all the way to the final round. At the final competition, both teams lined up, prepared to kill their keg faster than the other. Glasses were filled, beer was chugged, and a sharp eye was kept on the keg level indicators. Ultimately, the competition was determined to have finished in a tie. Thus, a beer camaraderie was born, and we knew a collaboration was in the future for us two champions.

The name Shot Clock is a nod to the inception of Broken Clock and Inbound’s relationship in the photo-finish moments of our Final 4 competition.