AmesburyTruth Branding

AmesburyTruth had very basic branding guidelines (pretty much just logo and simple font specification), but as the company and marketing presence grew, they needed to create a consistent look and clearly communicate what they offer. We started by adding onto their branding guidelines, including a color palette, fonts, logo usage, and additional icons. This branding was applied to stationery as well as PowerPoint and newsletter templates.

AmesburyTruth Value Proposition

AmesburyTruth didn’t have a value proposition, so it was difficult to show customers and suppliers how they stood out in the crowded fenestration industry. We developed a graphic based on a triangle to communicate stability, and broke it into three basic sections: innovation, scale, and portfolio, each with an icon and talking point. The graphic, wording, and angular design elements were carried across print and social ads, in-building signage, and t-shirts.