ISSA Tradeshow Booth Design
The ISSA Tradeshow is Tennant Company’s largest tradeshow of the year. In the past, they had used external agencies for all the advertising and booth graphics, but this time I presented concepts and beat out two other agencies for the design. Tennant wanted to be more customer focused, so the “Driven by You” theme placed more importance on the customer’s needs and how Tennant is driven by providing solutions.
I designed all the graphic panels, interior and exterior conference room graphics, signage for the indoor and outdoor space, print and web advertisements, and an email and landing page with booth layout. Tennant was able to partner with a flooring company, so I also had the opportunity to design floor graphics to coordinate with the booth.
We ended up saving over $50,000 in agency costs, and the design was extremely well received. Leads were up from the year before by almost 23%, there were 33 meetings held with Distributors and Strategic Accounts in the conference room area. They ended up selling all the floor machines to a local distributor, which saved $7k shipping machines back.
EVENT DESIGN
BRANDING
ILLUSTRATION
INFOGRAPHICS
PHOTO EDITING
Your creative leadership and execution of our first ever in-house booth theme and graphics was outstanding and saved us a significant amount!
You were able to bring our value proposition to life and transformed our brand message in a clear and visually stunning booth design that differentiated us from the competition this year. This helped the Tennant team to actively engage with attendees and provided an environment within which they could interact with our products.
Thank you for creating a theme for ISSA that was dynamic, engaging and customer-centric.
This is the first year it has been handled internally and not only did you do an excellent job, you saved us over $50k in outside agency costs which is HUGE for our budget. Thank you for your innovation and creativity.