A combination of two of my favorite things…beer and design!
When our neighbors at First Draft called Inbound and Broken Clock to compete in their Final 4 beer showdown, they both proudly rose to the challenge. Following weeks of stiff competition and mildly raucous beer drinking, the two advanced all the way to the final round. At the final competition, both teams lined up, prepared to kill their keg faster than the other. Glasses were filled, beer was chugged, and a sharp eye was kept on the keg level indicators. Ultimately, the competition was determined to have finished in a tie. Thus, a beer camaraderie was born, and the Shot Clock beer collaboration was born.
PACKAGING DESIGN
LOGO DESIGN
ILLUSTRATION
PHOTO EDITING
The name Shot Clock is a nod to the inception of Broken Clock and Inbound’s relationship in the photo-finish moments of our Final 4 competition.
As an “athlete” for the Broken Clock team, I decided to capture this spirit with an at-the-buzzer shot clock and bold retro basketball feel. In the background, I used a stylized photo of all the members after the competition (even including the other team…I’m such a good sport).